Advertising media that reach residents of Sullivan County, NY are limited. Those that exist are inefficient. We seek to provide businesses with better advertising opportunities by creating new channels and platforms that will reach all residents through a single consolidated purchase. We will take an inefficient market and make it efficient. Retail businesses selling to Sullivan County, NY residents are our target market. Sullivan County retail businesses had about $841-million in sales in 2011. Retail businesses in neighboring Orange County, NY had sales to Sullivan County residents of about $589-million in 2011. The advertising market (generally 1% of retail sales) is $14.295- million. We sell advertising within five radio programming streams and complementary websites. This is more than any competitor's. As a result, we offer advertisers access to more county residents than any competitor. Revenues come from advertising within our radio stations