alexie.co is your friend in the know: your beauty-obsessed BFF with a passion for fashion and lust for a stylish life. But alexie is not just a glossy exterior. We are not simply another fashion blog. We understand that even though you love clothes and can name all the designers, it doesn’t mean you always feel sure of yourself. It doesn’t mean you can rock all the trends without sometimes feeling like a fool.

If you are style conscious but not confident, then alexie is your safe space: your online other half where no topic is too taboo and no question too simple or contrived. Our articles are intended to provide style inspiration for savvy thirty-somethings – without breaking the bank or condemning you to the proverbial fashion shelf. We aim to break down the trends and show you how best to wear them, as well as guiding you about what to invest in and what to save on. Substance, with style (and the odd sequin).

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