Metropolitan Home Hardware & Bath will reinvent the home improvement business, transforming an industry identified by large showroom spaces staffed by poorly trained salespeople, displays which fail to demonstrate how various components can work in tandem with each other, and essentially selling the same products as the competition based strictly on price. Metropolitan will, instead, utilize smaller, flexible showroom spaces with an informed, creative and passionate sales staff focused on customer needs, a cutting edge product selection and displays that showcase a cross representation of the best products at their respective price points, along with value-added services that will make it easier for both trade and retail clients to readily find and implement what they need for their projects. The goal of Metropolitan is to establish a business model that is nimble, cost-effective, and easily replicated across different markets showcasing exclusive products that cater to both mid-level and high end clientele.

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