SixCreeks is a web-based social recommendation service that empowers Consumers to make quick and efficient decisions on what Service Provider that they are going to use by leveraging word-of-mouth recommendations provided by their trusted social network. For Consumers, this reduces the risk of making an uninformed decision and alleviates hours spent researching to find a quality Service Provider. For the Service Provider, SixCreeks becomes a superior lead generation service that delivers better-qualified customer leads to them, which naturally translates to higher revenues and fewer losses for them.